The Role of Management in the Provision of Australian Hospitality in D Case Study

The Role of Management in the Provision of Australian Hospitality in D Case Study The Role of Management in the Provision of Australian Hospitality in Diverse Cultural Environment â€" Case Study Example > The paper “ The Role of Management in the Provision of Australian Hospitality in Diverse Cultural Environment”   is a cogent variant of a case study on tourism. The hospitality industry is an integral part of any tourist product that helps in the development of a destination’ s personality. Therefore, the development of hospitality is more than focusing on hospitable behavior. Important factors such as the quality of food as well as drink and accommodation must be considered, and thus the product component of the hospitality industry becomes an integral basis of the hospitality notion. The idea that hospitality involves exchange is indisputable. This indicates that the nature of hospitality exchange concerns the specific product provided in terms of accommodation, food, and drink in addition to a given exchange being contemporary in nature as illustrated below (Baum 2006). In Melbourne, for instance, small bars and restaurants located within the city laneways are considered important as well as an iconic part of the Melbourne hospitality scene. The study provides an analysis of how and why such laneway hospitality operations are viewed as part of the Melbourne experience based on the theory of experience economy as presented by Pine and Gilmore. Melbourne hosts more than a million of international visitors yearly. The visitors who comprise of shoppers, works and travelers take a break around the various cafes and restaurant seats. Developing some height limits as well as heritage controls has maintained the Melbourne city on the human scale, though portraying its diversity and originality. Based on the city’ s muddle of connecting laneways as well as arcades offer other world experiences that reflect intimate spaces and ambiguity, creating a home to various Melbourne’ s bars, dining and shopping secrets (Broadsheet 2011). It has been reported that Melbourne creates a rational canvas purposely for artistic expression, and thus its laneways considered homes to at times controversial street art. It is true in Pine and Gilmore (1999) view that experience should be the core product of all events, particularly in the tourism industry because it plays an important role in determining the survival and achievable of the competitive advantage in the industry. This is achieved through the four main dimensions of the event experiences namely, entertainment, escapism, education, and esthetics. This implies that people visit events so as to satisfy as well as fulfill different goals and needs. Therefore, events have been considered as one of the dynamic and expanding ways of tourism attractions. Arguably, the significance of event motivation in hospitality industry suggests three interrelated reasons as a key to developing quality products and services, a crucial component of understanding the decision-making process of visitors and the fact that it is more closely associated with satisfaction. It is apparent that the quality of event experience in the tourism industry determines the satisfaction of visitors, and thus plays an important role both in the survival and achievable of competitive advantage in the tourism industry. The management of hospitable organizations such as hotels, bars, and restaurants should understand that a desirable experience positively affects the emotions to last-long within the minds of their customers as well as influence the consequent behaviors (Grö schl Doherty 1999). According to Pine and Gilmore (1999) on the theory of experience economy, most consumers seek experiences that are so unique beyond the mere consumption of products and services. This is simply because the consistent, as well as a high level of both products and services, do not provide a long-lasting basis for differentiating the choices for consumers. Based on this view, it can be noted that the writers Pine and Gilmore intended to emphasize that businesses, particularly those in the provision of tourism products and services to shift from their delivery-focused managerial service economy which focuses on high-quality offerings to a more staged experience economy that can create a memorable consumption experience within the minds of visitors. In Melbourne, there is a massive choice of places to visit for a drink. This is more common with its laneway. However, anybody can imbibe within the various styles as venues, for instance, nightclubs, cocktail, pubs, bar dining areas, the sp orts bars as well as jazz bars or the live music bars. Melbourne has taken the lead of the Australian Bar industries where bars initially went underground, later into the laneways and currently bars have largely developed. For example, the current sudden increase of the rooftop bar has witnessed most of the city’ s rooftops changed into self-indulgent drinking holes (Victoria 2012).